Category: Marketing Talks

  • 9 CISO Questions

    9 CISO Questions

    Summary Everybody sells, right? Wrong. Unless you’re taking an order and retiring your quota, you don’t sell – instead, you market. If you’re selling to a CISO, you need to understand the organizational dynamics that surround a CISO’s decision-making process. This talk walks through nine critical questions that CISOs need to understand the answers to…